A practical wholesale catalog template that lays out every page you need, how to structure tiered prices, and which order terms to state up front. Includes comparison tables, a checklist, and a step-by-step way to publish it as a shareable digital flipbook buyers can open on any device.
A buyer opens your wholesale catalog with one question in mind: can I order this today without sending five emails? If the pages are cluttered, the prices hide behind "contact us," and the order terms live in a separate PDF, the answer is no. This wholesale catalog template fixes that by giving every page a job, putting prices where buyers expect them, and stating minimums, shipping and payment terms before anyone has to ask. You can build it in a document editor and then publish it as an interactive flipbook with Flipbooks AI, so retailers get one clean link instead of an email attachment.
Below you will find the page order that works, three tables you can copy, the wording for order terms, and a short tutorial for turning the finished file into a digital catalog.
A wholesale catalog is not a retail brochure with lower prices. Retail shoppers browse for inspiration. Wholesale buyers compare, calculate margin, and check whether your terms fit their cash flow. They are usually working through a list of suppliers, and the one that makes the decision easiest tends to win the order.
Typical readers include:
💡 Pro tip: Write down your three best buyers before you design anything. Ask what they check first when a new supplier sends a catalog. Their answers become your page order.
Most wholesale catalogs land between 12 and 40 pages. The count matters less than the sequence. Use this order and adjust the product pages to your range.
| Page | Purpose | What to include |
|---|---|---|
| 1. Cover | First impression | Logo, season or year, one strong product photo |
| 2. About us | Build trust | Two short paragraphs, years in business, where you ship from |
| 3. How to order | Reduce friction | Three steps, contact details, order form link |
| 4. Terms at a glance | Set expectations | Minimum order, lead time, payment, shipping |
| 5 to 30. Products | Core content | Photo, SKU, name, size, case pack, wholesale price, suggested retail |
| 31. Best sellers | Quick wins | Top 6 items with reorder notes |
| 32. Price tiers | Show volume savings | Tier table, bundle offers |
| 33. Full order terms | Remove doubt | Returns, damages, cancellations, resale rules |
| 34. Contact page | Close the loop | Sales rep, phone, email, ordering link |
Keep the cover simple. A single well-lit product photo, your logo, and the season label are enough. The about page should answer two questions: who are you, and are you reliable? Mention how long you have been supplying stores, which regions you ship to, and any certifications that matter in your category.
Put this page early. Buyers should not hunt for the ordering process on page 33. Three short steps work best:
Use a consistent grid, either four or six items per page. Every product tile should show the same data in the same position so buyers can scan quickly. At minimum, include the SKU, product name, dimensions or size, units per case, wholesale price, and suggested retail price.
Pricing is where most catalogs lose trust. Hiding it forces buyers to email you, and many will simply move on to a supplier that publishes numbers. If you do not want prices public, protect the whole catalog with a password and show prices inside it.
There are three common ways to present pricing. Pick one and stick with it across the whole catalog.
| Format | Best for | Pros | Cons |
|---|---|---|---|
| Single wholesale price | Small ranges, uniform items | Easy to read | No volume incentive |
| Tiered by quantity | Mixed order sizes | Rewards larger orders | Needs a clear tier table |
| Price per case pack | Consumables, accessories | Matches how buyers order | Unit price must be shown too |
Tier tables work best when the savings feel meaningful but the first tier stays reachable. Here is a layout for a home goods supplier:
| Quantity (units) | Wholesale price | Discount vs. first tier | Suggested retail |
|---|---|---|---|
| 12 to 47 | $9.00 | 0% | $18.00 |
| 48 to 143 | $8.40 | 7% | $18.00 |
| 144 to 287 | $7.80 | 13% | $18.00 |
| 288 and up | $7.20 | 20% | $18.00 |
The standard retail markup in many categories is around 50% of the retail price, often called keystone pricing. If your wholesale price is half of the suggested retail, buyers can see the margin at a glance. Showing the suggested retail price next to yours is one of the fastest ways to help a buyer say yes.
⚠️ Warning: Never mix currencies or tax rules on the same page. State whether prices exclude VAT or sales tax, and name the currency once in the header of every price table.
New buyers often hesitate to commit to a full range. Offer a starter bundle: a pre-selected assortment at a fixed price with a lower minimum. A boutique that has never carried your brand can order a 24-piece kit, test the sell-through, and reorder by SKU a month later. Give each bundle its own page with a photo, contents list, bundle price, and projected retail value.
Order terms are not legal fine print to bury at the back. They are a sales tool. Clear terms tell a buyer that you run an organized operation, and they remove the last reason to delay an order.
Include these items in plain language:
Different buyer types need different terms. This table shows how a supplier might set them:
| Term | New buyer | Repeat buyer | Distributor |
|---|---|---|---|
| Minimum order | $300 | $200 | $2,000 |
| Payment | 100% upfront | Net 30 | Net 45 |
| Lead time | 5 business days | 3 business days | 10 business days |
| Free shipping from | $750 | $500 | Freight quoted |
| Returns | Damages only, 7 days | Damages only, 14 days | Negotiated |
✅ Best practice: Print a short "Terms at a glance" box on page 4 and keep the full text on a later page. Buyers who only need the headline numbers get them immediately, and buyers who want detail know where to look.
Short sentences beat legal language. For example:
Wholesale buyers cannot touch the product, so photos carry the sale. Every product needs a clean, consistent image: same background, same lighting direction, same crop. Add one lifestyle photo per category so buyers can picture the item on a shelf.
A simple checklist:
Many suppliers still mail printed catalogs, but a digital version solves problems that paper cannot. Prices change, items sell out, and new SKUs arrive mid-season. A flipbook you can update means every buyer sees the current version.
| Factor | Printed catalog | PDF attachment | Digital flipbook |
|---|---|---|---|
| Cost per buyer | High | Free | Free |
| Update after sending | Impossible | Resend file | Update once, link stays |
| Mobile reading | Not applicable | Awkward zoom | Responsive pages |
| Tracking opens | No | No | Yes, with analytics |
| Private access | Physical only | Anyone with file | Password protection |
| Interactive links | None | Basic | Links, video, audio |
Once your pages are designed and exported as a PDF, turning them into an interactive catalog takes a few minutes. Here is the process.
💡 Pro tip: Publish a second flipbook for your price list only. Use the Digital Price List Generator so you can update numbers without touching the product catalog.
Flipbooks AI never adds watermarks, and standard plans and above allow unlimited flipbooks, which is useful if you maintain separate catalogs per season or per buyer group. Compare the pricing plans to see which features fit.
Buyers want to know what happens after they click order. Add a short "What happens next" block to your terms page so there are no surprises:
If you ship from several locations, say so, and list typical transit times by region. A buyer in a remote area will thank you for stating that upfront.
Most weak wholesale catalogs fail in one of these ways.
Other small errors add up too: low resolution photos, no SKU on the image, outdated season labels, and dead links in a PDF. A flipbook link that you update in place avoids the last one entirely.
You now have the page order, a price format, tier math, and order terms wording. Fill in your own products, run through the checklist above, and export the PDF. Then get started for free on Flipbooks AI to turn it into a catalog buyers can open on any device. Browse all flipbook tools and templates if you also need a lookbook or sales presentation, and compare plans when you are ready to add analytics and lead capture.
